Digito Lancer

The eCommerce landscape is continually evolving, and the demand for flexible payment solutions is on the rise. In this dynamic market, Shift4Shop, a comprehensive eCommerce platform, has partnered with Affirm , a leading pay-over-time provider, to offer merchants and customers a seamless and flexible payment experience. Affirm allows approved consumers to choose the customized payment plan that best suits their needs, splitting the total cost of their purchase across biweekly or monthly payments, with no late or hidden fees. This partnership is not just about adding another payment method; it’s about aligning with modern consumer preferences and driving business growth.   The Power of Affirm Last quarter, Affirm’s consumer network grew by nearly 25% to 21M , signaling continued consumer demand for this flexible, transparent way to pay. By offering Affirm’s flexible payment terms, merchants can attract a broader range of customers, both new and repeating, and drive higher conv...

A few years ago, I was working with a startup that had just launched their website. We were proud of it — it looked clean, had great product shots, and ticked all the branding boxes. But after the first month, we realized something was off: barely any leads were coming in. Traffic was decent, but conversions were almost nonexistent. After digging in, I realized we were making it hard for people to take action. There was no clear call-to-action (CTA), no form above the fold, and definitely no follow-up once someone showed interest. We were so focused on how the site looked that we forgot what we actually needed it to do. That experience taught me something big: a beautiful website isn’t necessarily a lead-generating one. But with a few thoughtful tweaks, you can optimize your website and turn passive traffic into a steady stream of engaged leads. Whether you’re starting from scratch or just need a few quick wins, there are simple things you can do today to make your website work h...

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In 2022 alone, the Consumer Financial Protection Bureau (CFPB) reported that credit card companies charge consumers over $105 billion in interest. In February 2024, CFPB reported that rising interest rates were costing consumers an extra $25 billion annually. The average Annual Percentage Rate now sits above 20%, almost ten times what banks pay on savings accounts. And they’re counting on you carrying a balance. More than half of all cardholders do, turning this into a never-ending cash machine for issuers. Miss a payment? Brace yourself. Penalty Annual Percentage Rates can shoot up to nearly 30%, making it even harder to pay off your debt. It’s a system designed to keep you trapped unless you know how to beat them at their own game. The strategy is brilliant from their perspective. They extend enough credit to keep you spending but not enough to let you easily pay it off. They set minimum payments low enough to be manageable but high enough to keep you paying for years. A $3,000...

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