Digito Lancer

Founded in 1953, Burger King changed hands many times and underwent multiple transformations in how they approach advertising. Through the 1970s and up until the 2000s, Burger King’s marketing strategy was handled by numerous agencies specialized in fast food marketing, but none of them are as creative as its recent wonders.  Burger King Marketing by the Numbers 18,000+ Burger King restaurants operate in nearly 100 countries , making it one of the largest global fast-food chains. The launch of the Impossible Whopper drove a 5% increase in U.S. sales , marking one of the most successful product launches in Burger King’s history. The Traffic Jam Whopper campaign resulted in a 63% jump in delivery orders and a 44-fold increase in app downloads in its first week. Table of Contents History of Burger King Initially called “Insta-Burger King”, the restaurant was sold to Miami-based franchisees James McLamore and David Edgerton only a year after its opening. In 1955, the B...

Elasticity vs Value: When Pricing Power Collides with Consumer Expectations There has been a lot of discussion lately about pricing power, and the need for many brands to raise prices to deal with inflationary pressures on costs, and perhaps some new tariffs.  Whenever we do pricing research or talk about pricing there is a lot of discussion about the price elasticity of a brand, and those discussions always take a fairly short-term view.  And this reminds me of a story about cookies.  Obviously! Understanding Price Elasticity: How Does Price Affect Demand? Price elasticity is a fundamental concept in economics that measures the responsiveness of demand to changes in price. It indicates how consumers react when the price of a good or service increases or decreases. From the perspective of a business, it basically means how much permission will my customers give me to raise my prices.  Because of inflationary pressures (and now new tariffs) there has been a lot...

Amazon is running a promotion to encourage sellers to use the Amazon Seller Wallet ahead of Prime Day. The primary benefit, according to the marketplace: lowering costs of cross-currency transfers. “Get your business ready for Prime Day by cutting costs and streamlining operations with Amazon Seller Wallet. You can manage your sales proceeds directly within Seller Central. Monitor live exchange rates, convert earnings into 20+ currencies, and choose whether to reinvest in your business or pay your suppliers in USD-all from one place.” Amazon said Seller Wallet offers real-time exchange rate visibility, competitive rates, and simplified operations (“Manage your international transfers, conversions, and sales proceeds all in one place-no more juggling multiple platforms”). Sellers who enroll by June 27 receive reduced cross-currency transfer fees of 0.5% for 6 months, and those with annual cross-currency net proceeds exceeding $100,000 may qualify for lower rates. According to ...

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Marketing agencies today have more data, more complexity, and more channels to manage than ever before.  In fact, the Salesforce State of Marketing report says marketers are now present on 10 different marketing channels on average in 2025. And each of these channels come with their own set of KPIs, dimensions, and goals to meet.  But when you have dozens of campaigns to manage across multiple channels, it’s easy for things to slip through the cracks.  Maybe it’s an ad that burns through your client’s budget over the weekend. Maybe an ad platform shuts off a campaign for no reason. Maybe ROAS fell below an acceptable threshold.  Most of the time, digital marketing agencies don’t spot these issues unless they check the native platform (e.g. Meta Ads) every day, or until the next monthly report. But by then, it’s too late.  This is why at Whatagraph, we built Goals & Alerts. With it, agencies can proactively set goals for KPIs across all their cha...

So, once you realize there is some migration going on, here are some questions to ask. So first, a timeline. When is the launch date? That’s the most important thing. And how much time do you have to prepare for the site migration? You will need to ask the reason for migration. So is it for marketing? Is it for rebranding? Or sometimes, some clients might just want to do it for compliance reasons. They’re separating two countries’ entities, so the website has to separate as well. But that’s not quite SEO oriented, I would say. And after that, we will have stakeholders. So, who is leading the site migration, and what teams are involved? Usually, you will have the tech team, of course, who carry out the migration steps, and then the UI/UX team, the marketing team, the brand communication team, and so on. So, know your stakeholders and then you will be able to understand what are the ways of working between these parties. Are you meeting regularly? Are there any weekly or biweekly m...