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30 creative lead generation ideas to try (& why marketers recommend them)

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Coming up with strong lead generation ideas isn’t always easy. I’ve found myself putting it off more than once — not because it’s not important, but because it often feels like a hit-or-miss. And I’m not alone. In the last year, 45% of businesses reported struggling to generate enough leads. Cold outreach, building lists, trying to cut through the noise — it’s a lot, especially when people are busy and hesitant to engage. But I’ve also learned that lead generation doesn’t have to feel like a grind. The most effective strategies I’ve seen are the ones that offer something valuable upfront. They don’t just push a product; they solve a real problem, answer a question, or make someone’s job easier. In this article, I’ve pulled together a list of creative lead generation ideas that do exactly that. I’ve spoken with marketers who’ve tested these methods, so if you’re looking for lead gen tactics that feel more relevant, and more human, these are a solid place to start. Table of Conte...
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How AI Has Transformed My Story-Finding Method

Ray Poynter, 29 June 2025 After more than 40 years in the research and insights world, I thought I had fine-tuned my approach to finding the story in the data. Indeed, I have been teaching courses on story finding for over 20 years. However, the rise of Generative AI has caused me to redesign my methods and to adopt an AI-enhanced Socratic Method. The Socratic method was written about by the Ancient Greek philosopher Plato, based on the teachings of Socrates. The Socratic Method is a form of argumentative dialogue and inquiry that centres on asking and answering a series of probing questions to stimulate critical thinking and illuminate underlying assumptions. The idea is to avoid simple answers and to properly reassess the information to potentially revise preconceptions. My pre-AI method/ framework was: Define the problem Assess and prepare the data Finding patterns Assemble the story Focus the story And this has served me and my students well over the years. But, wit...
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Common Mistakes That Can Lower Your Missouri Car Accident Settlement

Car accidents can be traumatic, both physically and financially. In Missouri, individuals injured in collisions often pursue settlements to recover damages. However, securing fair compensation isn’t guaranteed. Many victims unknowingly make critical errors that reduce the amount they receive. Before initiating a claim, it’s important to understand how these missteps can affect your case. Whether you’re wondering how your case compares to the car accident settlement average or aiming to maximize your payout, avoiding these common mistakes is essential. 1. Delaying Medical Treatment After an accident, your health should be the top priority. Failing to seek prompt medical attention is one of the most damaging mistakes in a personal injury claim. Insurance adjusters may argue that your injuries are not serious or that they were not caused by the accident. Delays in treatment give the impression that you weren’t really hurt, even if symptoms developed days later. Always visit a docto...
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How do Salesforce Foundations, Agentforce and Data Cloud work together to Help Businesses Grow and Drive More Revenue

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At Dreamforce 24, Salesforce announced Foundations , a free upgrade for customers using Sales or  Service Cloud Enterprise Edition or higher, that brings key cross-department features at no additional cost. Foundations includes Sales, Service, Marketing, Commerce, and Data Cloud features with an enhanced user interface, making it easier for businesses to get a unified view of their customer and build connected, AI-powered experiences across various customer touchpoint. AI agents like those included in Agentforce, especially in configurations such as Sales Cloud with Foundations and Data Cloud, can offer powerful solutions for small and medium-sized businesses (SMBs). These solutions will help larger SMBs increase productivity, streamline operations, and fuel growth by leveraging artificial intelligence, automation, and data-driven insights.   Salesforce Foundations, Agentforce, and Data Cloud can work together in a complementary manner to deliver a cohesive and efficient ...
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I tested 2025’s most realistic AI voice tools — here’s what blew me away

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AI voice technology has been moving fast for a while now. But recently, it feels like we‘ve shifted into a completely different gear. We’re not just talking about smoother narration or cleaner text-to-speech anymore. These tools are starting to sound like actual people, with emotions, personalities, and conversational quirks that can genuinely fool you. I wanted to see how far things had come, so I spent the last few weeks testing six of the most advanced AI voice tools available. Not just to see which one’s “best,” but to understand what they can actually do — where they’re useful now, and where they’re clearly heading next. Here’s what I learned and what it means for anyone creating content, building creative campaigns, or just trying to stay ahead of the marketing curve. The Top 6 AI Voice Tools That Actually Matter for Marketers Right Now There are a ton of AI voice tools out there, but most don’t move the needle. These six did. Some are surprisingly usable right now. Othe...
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Amazon FBA vs Shopify – Which Should You Sell on in 2024?

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One of the most important decisions you will make when selling your products online is choosing the ecommerce platform that will work best for you. It’s likely that when you are making this decision, you’ll look at Amazon FBA vs Shopify and wonder which you should use, as they are two of the most prominent players around when it comes to ecommerce. Amazon and Shopify have both built vast reputations, with Shopify powering over 800,000 businesses and Amazon receiving 2.5 billion visitors every month! For most entrepreneurs, these amazing stats make it a hard choice, as both platforms are reliable in the world of ecommerce. Why is this super important in 2025? Because 2025 (and beyond) will belong to businesses who aren’t afraid to move with the times , as well as those who nail personalized service . The right selling platforms can make these things easier…while the wrong choice can make it harder. Selling on Amazon vs Shopify: What’s the Difference? Let’s consider these tw...
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The 15 Best-Paying Big Cities for Construction Workers in America

mediandrew / Shutterstock.com The U.S. construction industry is navigating a period of heightened uncertainty in 2025, marked by shifting trade policies, restrictive immigration enforcement, and persistently high interest rates. New tariffs on imported steel and aluminum have driven up the cost of materials, delaying projects and prompting redesigns, while a tight labor market and evolving immigration rules have strained the… from Make Money Online – Techyrack Hub https://ift.tt/IA7aOPJ via IFTTT
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