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Showing posts from November, 2024

HubSpot’s Senior Director of Global Growth on Embracing AI, Diversifying Beyond Search, and Reviving ‘Dead’ Marketing Channels

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“Just GPT it” is all the rage right now. (Okay, okay. It hasn’t caught on just yet . But my Uber driver said it, and I hope it sticks.)  But our marketing leader this week isn’t sweating it. She doesn’t think SEO is going anywhere. “I remember when people were saying up to 50% of queries were going to be handled by voice assistants. The SEO industry was in a tizzy over it,” she told me with a laugh.  “And the only thing I ask my Alexa for is the weather. So I wouldn’t write [Google] off.” She’s also HubSpot’s senior director of global growth, so I’ll take her word over my Uber driver’s .  Lesson 1: Go non-monogamous with Google.  The HubSpot Blog team has been running on Google fumes for years, and we’ve racked up millions of views in organic traffic based on high-intent searches. It’s also how we attracted many of our current customers. Aja Frost, who started on the Blog team in 2017 (back when “SEO strategy” was based on our own personal whims that day...

Navigating Risk and Unlocking Value

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The Importance of Expert-Led Commercial Due Diligence in Private Equity Investments By Rick Claar and Josh Emington In the fast-paced world of private equity (PE), making well-informed investment decisions is critical to delivering returns to limited partners (LPs) and maintaining a competitive edge. As economic uncertainty, shifting market dynamics, and increased competition have become the norm, private equity firms face unprecedented pressure to conduct thorough and precise evaluations of potential investments. Investors understanding the role and appropriate application of research and strategic consulting in the deal process are well positioned to maximize ROI and minimize otherwise undiscovered risks.  Commercial due diligence (CDD) plays an essential role in this process, providing a deep dive into a target’s market, competitive landscape, and growth potential. Now more than ever, engaging in CDD can significantly improve the investment decision-making process and drive...

Why Real Estate Is a Great Side Business for Physicians

What if there was a way that physicians could find a work/life balance?  Medicine is demanding–emotionally and physically. In healthcare, we’re often trapped in a cycle of long hours and high stress. Stacked on top of that is a lack of financial security and not having control over our time. It can be overwhelming. In fact, physicians are facing burnout at alarming rates. Not surprisingly, more and more physicians are deciding to walk away from medicine.  But that doesn’t have to be you.  Passive income through real estate offers a unique solution. It’s an ideal side business for physicians that can provide a financially secure future while still allowing you to practice medicine on your own terms.  It offers the stability of steady passive income and, through financial freedom, the chance to regain control of your time. It can also create long-term growth potential, provides tax benefits, and allows wealth building without adding to the grind of clinical work....

The 24 Best eCommerce News Websites You Should Follow

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Updated in November 2024   The eCommerce landscape is a dynamic and complex ecosystem. With rapid technological advancements, shifting consumer behaviors, and evolving regulatory frameworks, staying informed is essential for businesses to thrive. To navigate this challenging landscape, you need access to accurate, up-to-the-minute insights.   Consuming a steady stream of high-quality digital commerce news is essential for identifying opportunities, understanding trends, and making informed decisions. However, sifting through countless information sources can be overwhelming.   To streamline your research, we’ve compiled a list of trusted websites delivering reliable eCommerce news. These platforms provide in-depth coverage, expert analysis, and the latest updates to keep you ahead of the curve.   Discover which sources resonate best with your business needs by exploring our curated list below.     E-Commerce Times   Image Source   ...