How Touchstone Research Can Help You Connect with Tomorrow’s Consumers
Who is Generation Alpha? Born from 2010 onward, Generation Alpha is the first generation to be raised in an entirely digital world. As the children of Millennials and younger siblings of Gen Z, they are growing up in a time of rapid technological advancement, cultural shifts, and increasing global interconnectedness. This unique environment has shaped them into a highly influential, tech-savvy demographic that is poised to transform industries in the coming years. Key Characteristics of Generation Alpha Digital Natives from Birth Generation Alpha has never known a world without smartphones, tablets, and AI-driven technologies. Technology is second nature to them, and they expect seamless, intuitive digital experiences. For Gen Alpha, the digital world is not separate from reality—it is an integral part of their day-to-day lives. Highly Educated and Curious Predicted to be the most formally educated generation, Gen Alpha has unprecedented access to learning tools and interactiv...