Posts

Showing posts from March, 2025

Does SEO still work in the age of AI?

Image
In the rapidly evolving digital landscape, the rise of artificial intelligence (AI) has transformed various facets of online marketing, leading many to question the relevance and effectiveness of search engine optimization (SEO). With AI-driven tools and platforms offering quick answers and personalized experiences, some e-commerce businesses might wonder: Does SEO still work in the age of AI? The answer is a resounding yes. SEO remains a vital strategy for driving organic traffic, building brand authority, and ensuring long-term business growth. This comprehensive guide will explore how e-commerce sellers can succeed with SEO amidst the AI revolution, address concerns about AI-generated content, and provide actionable insights to navigate the modern digital landscape effectively. The Evolving Landscape of SEO in the Age of AI Artificial intelligence has undeniably reshaped how users interact with online content. AI-powered search algorithms, voice assistants, and personalized r...

“I don’t care” | Seth’s Blog

Image
This is difficult. Care requires time and effort, and we can’t care about everything, all the way, all the time. If you’re prepared to care about every element of your work, then you also have to decide to not care about something else. Because caring equally about everything means that someone else cares more than you do about something. If a non-customer doesn’t like your product, perhaps it pays to not let that bother you. If there are features in your service that don’t matter to your key customers, perhaps you can let them go. Deciding to care also requires you do the hard work of not caring. March 8, 2025 from Digital Marketing – Techyrack Hub https://ift.tt/mdDkM3U via IFTTT

Retirement on the Line? 10 Ways to Beat Trump’s Next Move

Anna Moneymaker / Shutterstock.com Advertising Disclosure: When you buy something by clicking links within this article, we may earn a small commission, but it never affects the products or services we recommend. Presidential policies can ripple through financial markets, retirement benefits, and tax laws—sometimes unexpectedly. With Trump’s return to office, questions about Social Security, tax breaks… from Make Money Online – Techyrack Hub https://ift.tt/KVvT0Lb via IFTTT

Burning rubber for a good steak — Olson Zaltman

Thanks to OZ’s Tim Bradley for sharing  the backstory of the Michelin Guide  and its star ratings for restaurants.  Michelin put some insightful marketing thinking behind this innovation 100+ years ago. Around 1900, there weren’t many cars in France. So Michelin, which sold tires, needed more drivers and/or they needed people to drive longer so they had to replace their tires more often. Michelin’s creation of the star system was all about getting people to drive longer distances. If a restaurant had a star, which was hard to earn, it created a sense of scarcity. Consumers would drive further for that rare, premium dining experience. So, instead of marketing their product, Michelin essentially marketed one of the experiences (high-quality dining) that their tires made possible. As the guy who made the post above put it, “Don’t sell the product, sell the ecosystem.” In more recent times, the global detergent brand Persil/OMO has done something similar, with its glob...

Specific | Seth’s Blog

Image
It’s one thing to say that 7,000,000 people will die next year from smoking cigarettes. It’s a totally different thing to list those folks by name. When we confront risk, two things make it seem less real: We’re not sure who, and we’re not sure when. If you want to clarify our understanding, it helps to be specific. March 7, 2025 from Digital Marketing – Techyrack Hub https://ift.tt/AZcb9VM via IFTTT

Passive Income Ideas: A Realistic Guide For Beginners

If you’re looking for high-impact passive income strategies and are willing to commit to the hard work, this comprehensive roadmap is the ultimate guide for helping you achieve your Rich Life in no time.  The Truth About Passive Income (the “Real Work” Nobody Talks About) Marketers love to sell passive income as a dream—money rolling […] Source from Make Money Online – Techyrack Hub https://ift.tt/mriEW0q via IFTTT

Why Magento 2 Retailers Must Invest in a Mobile App

Image
When was the last time you made an online purchase? Did you visit a website or use a mobile app? You went directly to the app because it is easier, faster, and a personalized manner of purchasing. This shift in consumer behavior is redefining retail, and brands increasingly move towards mobile-first experiences. However, the retailers who fail to adapt risk losing customers to competitors providing quick, convenient, and personalized purchasing through mobile apps. As mobile commerce takes the upper hand, it is time to re-strategize your web presence and move towards a mobile-first approach. So, let’s understand why Magento 2 owners require mobile apps and how investing in one can contribute to long-term business success. Challenges of Running a Magento Store Without a Mobile App Running a Magento store with no mobile app entails challenges that could hinder growth and customer satisfaction. Some of them include: 1. Website limitations Mobile websites have poor performance, cl...

20 Easy Jobs You Can Do From the Comfort of Home

Prostock-studio / Shutterstock.com Whether you’re struggling with burnout in your current role or looking for a position that can support a new move, an easy work-from-home job probably sounds like the ideal solution. But as you dip your toes into the world of remote work, you may discover one of the unfortunate truths about the online job marketplace: It can quickly become overwhelming. Not only are you fending off scams… from Make Money Online – Techyrack Hub https://ift.tt/Xjl34oG via IFTTT

Coca Cola Marketing Strategy: A Brand Icon’s Formula

Image
Although I haven’t seen it since I was a kid, I’ll never forget the warm, cheerful nostalgia of my favorite Christmas snow globe. I spent all year looking forward to the moment I’d get to peer through the glass and see that fluffy white polar bear enjoying a crisp Coca-Cola. Now, not every brand can turn its marketing efforts into a treasured holiday tradition. So what’s the secret behind the Coca-Cola Company and its delicious success? We’re going to find out. Grab a glass and get ready to explore the Coca-Cola marketing strategy, including what works, what doesn’t and how this soft-drink storyteller consistently wins our hearts (and our taste buds). The Secret to Coca-Cola’s Global Marketing Power: Crisp Creativity As every marketer knows, it’s difficult to keep consumers interested when preferences, attitudes and expectations are always changing. Now imagine juggling all that for over 100 years. That’s exactly what the Coca-Cola Company has been doing since its start all the ...

Featured Scholarships: February 2025 – Scholarship America

As we kick off February 2025, Scholarship America is featuring several generous and unique scholarship programs, including a new offering from TIAA for first-generation students; a program for U.S. armed forces veterans seeking careers in education; and a scholarship just for students in Allegheny County, Pennsylvania. Learn more about these programs below, and visit our Browse Scholarships listing to see all of our current and upcoming scholarship opportunities! TIAA First-Generation Scholarship  Students who obtain a bachelor’s degree make an average of 35% more income, but 80% of first-generation college students never complete their degree. That’s why TIAA is invested in helping those students today , to ensure a brighter retirement tomorrow. As they say: “First-Generation college students face unique challenges that prevent them from graduating. Navigating financial aid, registration, work, and networking for the first time can be daunting, especially if you feel like y...